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Remove Faster News

2015 Resolutions

New Year’s Resolutions That Everyone Who Works on Hard Surfaces Should Consider

 
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Making resolutions for the New Year can sometimes be counterproductive.  After all, the path through winter and spring is littered with well-intended promises. In the end, however, our personal resolutions – eat better, exercise more, etc. – sometimes achieve an unfortunate result: a sense of self-disappointment. But in business, resolutions are not only helpful, they are arguably unavoidable. Any company seeking lasting success must plan ahead; its leaders must map out the details, anticipate the challenges, and give the future a thorough “big-picture” examination.

With this in mind, what are some of the top New Year’s resolutions that your company should consider? While answers may vary from organization to organization, there are some areas of focus that transcend industries, and there are some goals that should clearly drive any venture, whether a small business or large enterprise. 

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 Engage Your Customers

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The idea of customer engagement is certainly not new.  Yet, those companies that have not already focused on transforming the customer experience need to make it happen in 2015. And because involving customers in the very essence of your brand is an ongoing process, it should remain as a top priority for every organization, even those who believe they have already met the challenge.

The reasons for a full-on customer engagement strategy are clear, as this Forbes article excerpt relates:

“A 2% increase in customer retention has the same effect at a 10% cut in costs; 55% of customers would pay more for a better customer experience.
Customers who are fully engaged represent a 23% premium in terms of revenue and growth for an average company.”

How to make engagement happen is less clear. It involves (a) the people in your organization and their training; (b) technology and how you use it, and; (c) your operational approach and ability to integrate business areas in pursuit of one mission.

That means getting sales, marketing, customer service and IT synchronized and seamlessly united.

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Engage Your Employees

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Like customer engagement, employee engagement is a hot topic. In 2015, instead of just talking about passionate and empowered employees, companies should work on getting it done. This is another topic important to us at SMITH.

Our EOS program training gives employees the resources, training, motivation and responsibility they need and deserve to excel is not only the right thing to do, it is perhaps the most important step you can take for your customers. Engaged employees drive great customer service, positive customer interactions, and lasting loyalty.

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Engage Your Technology

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Like employee engagement, a higher level of engagement in technology is essential for the rewarding customer experience. Companies need to think beyond the traditional CRM to technology that can support the infinite possibilities and unique paths comprising your customers’ journey today.

Whether it is the technology that connects your company to customers online, fulfills their deliveries (and your removal needs), or allows you to better communicate with your audience and better organize internally and with your stakeholders, you need to invest in systems that are forward-looking, and flexible enough to evolve as your business grows.

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Engage Your Communications

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Marketing and communications in 2015 will be increasingly digital; another reason to check out the technology resolution.

Given the growing number of pathways to reach customers and to engage them in your brand, taking a fresh look at your marketing strategies should be a priority in the year ahead. So, resolve to engage your communications and take marketing to the next level, including within your company.

Improving your internal communications is a key step on the road to engaging your employees, coordinating effective, company-wide marketing efforts, and ultimately engaging your customers.  You can also use your newly fired-up technology to keep in contact with your employees through multiple channels.

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Engage the World

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With each passing year, the global marketplace expands. 2015 promises to be a pivotal year for companies to launch or expand their business – with stripers and concrete floor-preparation companies leading the way.

The fact is, companies that can offer their existing customers with added value (such as SMITHing; surface preparation to make surfaces safer and last longer), have customers who are more likely to succeed, making you successful at the same time.

There’s no time like the present, so if your business resolutions are not in place, get them going today!

Learn more about how surface preparation best practices can improve your bottom line by attending Steven Smith’s NPE presentation, January 29 in Nashville, TN. Until then, share your New Year’s resolutions with us on Twitter and Facebook. Have a great 2015!
 
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Toll Free: 1-800-653-9311 | Ph: 954-941-9744 | Fax: 954-545-0348
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